This article is about the detailed SWOT analysis of Hindustan Unilever.Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered in Mumbai, India. 2) Top of the mind brand recall among customers – Over the years, the company has been able to place the name of the brand as one of the tops in customers’ minds which is a great strength for them as Unilever products become the first preference for customers. The company headquartered in London houses over 400 brands of household cleaning segments, personal care, and food, and has … Sign in SWOT ANALYSIS OF UNILEVER. (S3-O1,04) -Sustainable Growth By utilizing the strength of their innovative culture,Unilever can enter into new product markets and diversify in unrelated businesses For instance like pringles by P&G and Lays by PepsiCo, Unilever can come up with its chips. This case study on SWOT Matrix for Unilever was written and submitted by your fellow student. Unilever A SWOT analysis. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Swot Analysis Of Unilever 1910 Words 8 Pages 3.1 Value Proposition: Unilever is the corporation that produces wide variety of products such as Axe deodorant, Vaseline, Surf detergent, and Lipton tea, among many other products used every day. Unilever SWOT Analysis . SWOT Matrix of Unilever S-O Strategies 1. 1) Global footprint with operations in more than 190 countries – Unilever enjoys its global presence in more than 190 countries which benefits the brand image of being truly international. It is a useful technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Unilever is facing in its current business environment. Apart from good financial performance, 60% of the brand’s business also gained market share. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. It also examines the opportunities the company should explore and the threats it must deal with effectively. This part of the paper uses a SWOT analysis to identify and critically examine the strengths, weaknesses, opportunities and threats facing Unilever Strengths The size of the company is its major strength. a) Direct Coverage through common stockist within a town of population under 50000 people. 8) The right mix of global and local strategies – Unilever has been famous for its Glocally thought of strategies. The second element of a strategic audit is an analysis of the internal mechanisms of the business. 4 Threats in the SWOT analysis of Hindustan Unilever ( HUL ) 4.1 Related Posts: 4) Extensive & integrated distribution system:HUL’s brands are now household name which is only possible due to its 4 tier distribution system namely. This part of the paper uses a SWOT analysis to identify and critically examine the strengths, weaknesses, opportunities and threats facing Unilever Strengths The size of the company is its major strength. Unilever - SWOT Analysis 1. 7) Market leader – Unilever is a market leader in consumer products and this gives them an extra edge over competitors to set the market trends. Political issues in the European Union (threat) 3. Pada 22 Juli 1980, nama perusahaan diubah menjadi PT Lever Brothers Indonesia dan pada 30 Juni 1997,nama perusahaan diubah menjadi PT Unilever IndonesiaTbk. Full-year growth led by emerging markets and Home Care. Strengths in the SWOT analysis of Hindustan Unilever ( HUL ) 1) Brand visibility – From soap to mineral water, HUL is shaping the life of 1.3 billion people daily. With its large array of brands and products, Unilever is enjoying continuous growth and heavy profits. 2015 and 2016 have been years of financial growth and increase in market share for Unilever. 1) Imitable Products – All the consumer products are easily imitable and like other big company, Unilever also has similar problems in dealing with these issues. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate … Your email address will not be published. SWOT Analysis Of Dove Hair Care Services By Unilever 2630 Words | 11 Pages. SWOT analysis of Unilever 1. Strategic Analysis of Unilever. It delivers a detailed strategic analysis of the company's business, examining its performance in … Print. 7 SWOT-analyse ... Unilever is an international Dutch/English producer of foodproducts and products for health and personal care, in sum Unilever has 400 brands in its assortment and the products are sold in 150 countries. 3) Millennial generation and their lifestyle needs – The millennial generation is an increasingly big part of the target market of the Unilever group and by focusing on their needs and catering to them, Unilever can find faster growth and higher profits. • The company has strong relations and transactions with their retailers or vendors. For every served market, they research well and try to mix the product values with the culture of local people. Continuous launch of new products, with competitive pricing, is what it takes to fight with this threat. Half-year results reflect Unilever’s agility and resilience. Unilever SWOT Analysis 2015 and 2016 have been years of financial growth and increase in market share for Unilever. About Unilever • Unilever it is an multinational company, which includes Dutch Unilever NV in Rotterdam and the British Unilever PLC, based in London. This case study on SWOT Matrix for Unilever was written and submitted by your fellow student. Print. Concept, Explanation, Examples, Advantages, Disadvantages, 360-Degree Feedback – Definition, Meaning, Benefits and Weaknesses, Employee Relations | Definition, Meaning Importance and Advantages. A SWOT Analysis of Unilever . A SWOT analysis of the company highlights business strengths that ensure long-term success. The second element of a strategic audit is an analysis of the internal mechanisms of the business. Unilever has always started to combat that threat with the launch of Ayush lever but it is still a long way to go. Unilever - Strategy and SWOT Report offers a comprehensive analysis of the corporate growth activities of the organization in order to sustain its competitive advantage. The following political external factors are significant in Unilever’s consumer goods business: 1. About Unilever • Unilever it is an multinational company, which includes Dutch Unilever NV in Rotterdam and the British Unilever PLC, based in London. This part of the paper uses a SWOT analysis to identify and critically examine the strengths, weaknesses, opportunities and threats facing Unilever Strengths. Unilever has even motivated and attracted young talented managers from outside the company to join their company. Apart from good financial performance, 60% … Unilever is a leading consumer goods business in the global market. Swot analysis Unilever is a company that serves in almost all the continents and over 190 countries of the world. Apart from good financial performance, 60% of the brand’s business also gained market share. In Unilever SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. It has two parent firms; Unilever PLC and NV. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Hindustan Unilever – HUL SWOT analysis, SWOT ANALYSIS OF UBER – UBER SWOT analysis. The four key elements of SWOT analysis are - Strengths, Weaknesses, Opportunities & Threats. Unilever is one of the world's leading FCMG companies. Print. Unilever SWOT Analysis 2015 and 2016 have been years of financial growth and increase in market share for Unilever. The SWOT analysis of Dove Hair Care for strength are best achievement of the year award, education through campaign and provide affordable price with good quality. 2) Competitors are no less – Competitors like Nestle, P&G makes it more difficult to sustain in the market. February 25, 2019 By Hitesh Bhasin Tagged With: SWOT articles. SWOT Analysis of Unilever Name of the presenter MD IKBAL HUSSAIN ANNA DZIEGIELEWSKA KUMRUN NAHAR UDARA CHINTHAKA FERNANDO WEERAHANNADIGE 2. It is Europe’s seventh most valuable company. Unilever - Strategy and SWOT Report offers a comprehensive analysis of the corporate growth activities of the organization in order to sustain its competitive advantage. SWOT analysis is a vital strategic planning tool that can be used by Unilever managers to do a situational analysis of the organization . NameBurger KingIndustryFast food chainFounded1954HeadquarterMiami, Florida, U.S.A CEODaniel SchwartzRevenueUSD 1.78 billion (2019)CompetitorsMcDonald, Wendy’s, KFC    Founded in 1930, it now owns more than 400 brands across different industries, including food, household cleaning, personal care, and many more. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. According to Unilever’s SWOT analysis the strengths of the company are recognized as it is a global company with strong brand profile with worlds best brands and maintains strong relation with its retailers. The Unilever Company Profile and SWOT Analysis provides you with an in-depth SWOT Analysis, highlighting the key Strengths, Weaknesses, Opportunities and Threats to the Unilever … It is effectively used in building strategies for the organization to maintain its competitiveness in the market. Strategic Analysis of Unilever. Unilever – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The SWOT Analysis model identifies the relevant strengths and weaknesses (internal strategic factors) and the opportunities and threats (external strategic factors). SWOT Analysis: It should be noted that prior to analyzing Unilever strategies for competing in global markets, it is key to classify Unilever’s internal strengths and weaknesses and external opportunities and threats which are well recognized as a SWOT analysis. CASE STUDY ANALYSIS 2 SWOT Analysis of Unilever Executive summary Unilever PLC is a British multinational consumer goods company formed by a merger between Lever Brothers, Margarine Unie, Dutch Firm, and a British firm in 1930. You can follow me on Facebook. ... Download & View Swot Analysis Of Hindustan Unilever Ltd. as PDF for free. With its large array of brands and products, Unilever is enjoying continuous growth and heavy profits. The Strengths and Weaknesses of a company depend on its internal factors such as resources, sales, marketing and distribution. Burger King... NameHonda Motor Co., Ltd. IndustryManufacturing (Motorcycles, Automobiles and Power Products)Founded1948HeadquartersTokyo, Japan President & CEOTakahiro Hachigo Revenues¥15,889 Billion (2019)... link to SWOT Analysis of Burger King 2020, Full-year growth led by emerging markets and Home Care, Consumer goods FMCG (Fast Moving Consumer Goods). This can be used by Unilever, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. Unilever is co-headquartered in London, the UK, and Rotterdam, the Netherlands. SWOT analysis. • The economical position of the company is very well organized and reached to the certain scale maintained by the business world. 10) Strong workforce – An employee strength of more than 170,000 from all parts of the world gives it a strength of being a truly global company with diversified cultures working in the same organization. With its large array of brands and products, Unilever is enjoying continuous growth and heavy profits. These can be used to mitigate some of its risks, but it is extremely important to consider the developing consumer trends, the needs of the millennials, and the focus on sustainability. Unilever is among the leading home care, personal care, as well as food product producing and supplying firms in the world today. SWOT analysis is a powerful tool for understanding a company’s market position. Rotterdam, the Netherlands London, the United Kingdom. Unilever is a British-Dutch multinational company, founded in 1929. This section of the PESTEL/PESTLE analysis identifies the impact of governments on firms’ remote or macro-environment. As opposed to the SWOT analysis, which is static and rarely leads to the development of specific alternative strategies, the TOWS matrix has a wider scope and has led to the development of four specific sets of alternatives that are strategic. Political factors: European and American laws. The SWOT Analysis model identifies the relevant strengths and weaknesses (internal strategic factors) and the opportunities and threats (external strategic factors). While the company faces threats in its remote or macro-environment, growth is achievable by focusing on product innovation, among other approaches. PESTLE Analysis of Unilever Unilever is a transnational consumer company with products available in over 190 countries with over 400 brands, including Dove, Magnum, Sunsilk, Rexona and many others. Threat - Analyse stocks based on their strengths, weakness, opportunities, and threats. In the SWOT analysis of Hindustan Unilever or HUL, we can see that HUL is shaping the life of 1.3 billion people through its numerous products. Strength - Analyse stocks based on their strengths, weakness, opportunities, and threats. The acronym Unilever A SWOT stands for strength, weakness, threats and opportunities. This detailed ‘SWOT analysis of Unilever’ examines the strengths and the weaknesses of Unilever. Swot Analysis Of Hindustan Unilever Ltd. [j3norvz6kxnd]. This makes them a local favorite brand in every area they work. SWOT Analysis This part of the report provides an outline of Unilever’s SWOT (Strengths, Weaknesses, Opportunities and Threats). These can be used to mitigate some of its risks, but it is extremely important to consider the developing consumer trends, the needs of the millennials, and the focus on sustainability. SWOT analysis. It has a wide variety of products serving the people of all ages. It … • Establish year: 1930 , - Lever Brothers and … It is a useful technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Unilever is facing in its current business environment. It is a useful tool that is widely used for strategic planning and management in many organizations. Strengths in the SWOT analysis of Unilever : 1) Global footprint with operations in more than 190 countries – Unilever enjoys its global presence in more than 190 countries which benefits the brand image of being truly international. This has always been a strength of Unilever to come up with unique ways of promoting their products in the target geographies and coming up successfully. With more than 150,000 employees, the giant is one of the largest consumer goods companies in the world and it is the 7th most valuable company in the world (Unilever, 2020). The second element of a strategic audit is an analysis of the internal mechanisms of the business. 9) Excellent CSR activities – Timely and well-thought of CSR initiatives by the brand have strengthened its position all over the world. This part of the paper uses a SWOT analysis to identify and critically examine the strengths, weaknesses, opportunities and threats facing Unilever Strengths. SWOT analysis of Unilever analyses the brand/company with its strengths, weaknesses, opportunities & threats. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. 4 Threats in the SWOT analysis of Hindustan Unilever ( HUL ) 4.1 Related Posts: 4) Extensive & integrated distribution system:HUL’s brands are now household name which is only possible due to its 4 tier distribution system namely. 6) Flexible pricing – Such big product portfolio allows them to play on their pricing policies from time to time as per the willingness to pay of customers. P & G, Kimberley Clark, Henkel, L’oreal, Colgate-Palmolive, Nestle, If you need further assistance with your project, our. Strengths of … SWOT analysis of Unilever . SWOT Analysis: It should be noted that prior to analyzing Unilever strategies for competing in global markets, it is key to classify Unilever’s internal strengths and weaknesses and external opportunities and threats which are well recognized as a SWOT analysis. Being in shopper products advertise withits 20 buyer classes, for example, cleanser, tea, cleansers, cleanser and so onand each having enormous arrangements, helped HUL in consuming the huge rackspace of Grocery/departmental stores which itself clarifies theacknowledgment/request of their items in the market. TASK 1: SWOT : A planning technique which is used for summarizing the key issues and evaluates the Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T) in any business is called an SWOT analysis. All in all, Unilever is a global player that has tremendous opportunities and strengths. A powerful strategy- The path to growth strategy has strengthened the companies focus around it’s leading brands, Restructuring has produced savings of $3.4 billion, This PESTEL/PESTLE analysis of Unilever outlines growth opportunities in the international consumer goods market. Some of its most popular brands include Ben & Jerry, Lipton, Knorr, Vaseline, Dove, Persil, Domestos, Heinz, and many more. The political landscape affects Unilever’s performance. Its products include foods, beverages, cleaning agents, personal care products, water purifiers, and consumer goods. 4) Heavily funded research and development initiatives – Unilever is always on its toes to research and come out with new innovative products as per changing requirements of the customers which makes it one of the most loved consumer companies all over. Unilever SWOT Analysis Conclusion: All in all, Unilever is a global player that has tremendous opportunities and strengths. Unilever - SWOT Analysis 1. This can be used by Unilever, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. A SWOT analysis of the company highlights business strengths that ensure long-term success. As of 2020, HUL (Hindustan Unilever Limited) is one of the leading brands in the FMCG sector. 3) Product Imitation – Product imitation is always a threat for companies like Unilever as it takes millions of investments to come up with something new and it falls in the danger zone as soon as someone decides to imitate it. It is effectively used in building strategies for the organization to maintain its competitiveness in the market. An Analysis of Unilever’s Legal Form, Financial Performance and Business Strategy, Munich: GRIN Verlag, 2014. a) Direct Coverage through common stockist within a town of population under 50000 people. The acronym Unilever SWOT stands for strength, weakness, threats and opportunities. Most of the trend-setter products have come from the pockets of Unilever making them a market leader in the industry. It is headquartered in London, the UK and Rotterdam, the Netherlands. Swot Analysis Of Unilever 1910 Words 8 Pages 3.1 Value Proposition: Unilever is the corporation that produces wide variety of products such as Axe deodorant, Vaseline, Surf detergent, and Lipton tea, among many other products used every day. SWOT analysis for Unilever Unilever is a company that serves in almost all the continents and over 190 countries of the world. Political stability of most countries (opportunity) 2. An Analysis of Unilever’s Legal Form, Financial Performance and Business Strategy, Munich: GRIN Verlag, 2014. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Unilever - SWOT AnalysisPublished on September 2009 Report SummaryDatamonitors Unilever - SWOT Analysis company profile is the essential source for top-level company data and information. 2) Market leader in consumer … Unilever (2020a). 11) Effective advertising and marketing – They understand the need for right advertising for the right people. 2015 and 2016 have been years of financial growth and increase in market share for Unilever. Being in consumer goods market with its 20 consumer categories such as soap, tea, detergents, shampoo etc. ... Download & View Swot Analysis Of Hindustan Unilever Ltd. as PDF for free. Its products include food, beverages, cleaning agents and personal care products. 12) Economies of scale – The volume of business they deal in for every product is enormous giving them that extra benefit of economies of scale to bring down the costs effectively and taking the profitability to the next level. The size of the company is its major strength. It delivers a detailed strategic analysis of the company's business, examining its … SWOT Analysis of Unilever Name of the presenter MD IKBAL HUSSAIN ANNA DZIEGIELEWSKA KUMRUN NAHAR UDARA CHINTHAKA FERNANDO WEERAHANNADIGE 2. About Unilever. This part of the paper uses a SWOT analysis to identify and critically examine the strengths, weaknesses, opportunities and threats facing Unilever . SWOT analysis of HUL (Hindustan Unilever Limited) analyses the brand/company with its strengths, weaknesses, opportunities & threats. From cleanser to mineral water, HUL is forming the life of1.3 billion individuals day by day. Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands, and London, United Kingdom. 1.0 EXECUTIVE SUMMARY Dove introduced in year 1957 by Unilever for both men and women. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. (S3-O1,04) -Sustainable Growth By utilizing the strength of their innovative culture,Unilever can enter into new product markets and diversify in unrelated businesses For instance like pringles by P&G and Lays by PepsiCo, Unilever can come up with its chips. From soap to mineral water, HUL is shaping the life of 1.3 billion people daily. This makes sure that they are never on market share losing side. The … Apart from good financial performance, 60% of the brand’s business also gained market share. It is one of the world’s largest consumer goods companies. Unilever manufactures more than 400 brands which it sells to some 190 countries (Unilever… It … Unilever manufactures more than 400 brands which it sells to some 190 countries (Unilever, 2014, the Guardian, 2014). 5) Expertise in distribution channels – Unilever has been able to develop its distribution channels in such a way that every corner of the served geography is covered which is a big strength for them. SWOT Analysis This part of the report provides an outline of Unilever’s SWOT (Strengths, Weaknesses, Opportunities and Threats). 2) Growing demand for health-conscious products – More and more people are moving towards the healthy products which are again an area to explore for Unilever. & each having large assortments, helped HUL in occupying the large shelf space of Grocery /departmental stores … SWOT analysis is a powerful tool for understanding a company’s market position. I love writing about the latest in marketing & advertising. 1) Increasing popularity of private label brands – Big retails stores are coming up with their own private label brands and since Unilever’s business is highly dependent on retailers this is a big threat. 2) Limited business diversification – In spite of its broad product mix, Unilever is weak because of limited diversification in businesses outside the consumer goods industry. It is in consumer goods market with its 20 consumer categories 4) Put social media to use for advertising – A large population is already influenced by social media and if Unilever can divert towards social media from TV ads, it can be more effective at a lesser cost for them. Unilever (2020b). Unilever operates in nearly 190 countries around the world and has been a traditional paragon of excellence and quality in the Fast Moving Consumer Goods sector. Here is the SWOT Analysis of Unilever. Unilever is an Anglo-Dutch firm resulting from merging Margarine Unie, a Dutch company, with Lever Brothers, a British corporation. Strengths. SWOT analysis is a vital strategic planning tool that can be used by Unilever managers to do a situational analysis of the organization . Lever. In 2012, it was deemed the world’s largest consumer goods corporation. 4) Availability of substitutes and low switching costs – For an end-user, there is almost zero switching cost to use other available substitute products. Unilever SWOT analysis. 4) Growing popularity of Ayurveda products – The recent growth in the use of Ayurveda products is a real big threat to these commercial companies. Strengths in the SWOT analysis of Unilever : Weaknesses in the SWOT analysis of Unilever : Opportunities for the SWOT analysis of Unilever : Threats in the SWOT analysis of Unilever : What is Blogger Outreach? It is a useful tool that is widely used for strategic planning and management in many organizations.